Scott P. Serota

Scott P. Serota
Scott P. Serota
Scott Serota is President and Chief Executive Officer of the Blue Cross Blue Shield Association (BCBSA), a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies. The Blue Cross and Blue Shield System is the nation's largest health insurer, covering one-in-three of all Americans.

Serota was named BCBSA President and CEO in 2000, after serving four years as a senior executive, including two years as Chief Operating Officer. Before that, he was Executive Vice President for system development, responsible for new business, strategy and the BCBS Technology Evaluation Center, the nation’s leading source for evaluating the safety and efficacy of emerging medical treatments.

Serota is a founding member of the National Business Group on Health's Institute on Healthcare Costs and Solutions, a board member of BCS Financial Corporation, advisory board member of Marathon Pharmaceuticals, and board chairman of Plans’ Liability Insurance Company. He also serves on the Leadership Council of the Healthcare Financial Management Association, the American College of Healthcare Executives, the Dean’s Leadership Council for the College of Science at Purdue University and the Washington University School of Medicine National Council.